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Identifying deceptive trade practices

When we discuss deceptive trade practices, the types of things that come to mind may not exactly warrant a lawsuit. Deception, as it applies to advertising, is a common and almost necessary element. Marketing takes attraction, and to build that attraction some advertisements make small modifications to the whole truth. These minor tweaks in advertising may not necessarily pose a significant risk or cause any real harm. However, when deception is taken to the next level, it becomes fraud. When consumers become victims of fraud, they may be able to seek remedy through deceptive trade practices laws.

Every state offers protection to consumers against deceptive trade practices. In Colorado, the Consumer Protection Act outlines certain practices that are considered deceptive and, therefore, can be subject to legal action. The Colorado Consumer Protection Act addresses, in detail, the specific practices that are prohibited under law. While there are many practices that are seen as fraudulent, blatant acts of tampering, lighting and bait-and-switch tactics are expressly prohibited.

Under the Colorado Consumer Protection Act companies are prohibited from knowingly selling damaged or used items as new. They are also prohibited from making any false representations regarding an item or goods certification or source of origin. Companies must also identify, before sales, any goods that are damaged by fire or water. False advertising, tampering with an odometer reading and making false statements about the services or goods of another business are all prohibited practices under the Consumer Protection Act.

Identifying deceptive trade practices may be difficult for the everyday consumer. Fortunately, speaking to an attorney can help individuals identify fraudulent sales practices and take the necessary legal actions to remedy the situation.


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