Having a liquor license can help a restaurant with relatively thin margins make a profit. Be able to offer beer, wine and mixed drinks to patrons along with their meal can incentivize people to stay longer and consume more. Staff members can also expect bigger tips when customers spend more and order multiple rounds of drinks.
When you run a restaurant or a bar, the ability to sell alcoholic beverages is crucial to your company's bottom line. You probably invested thousands of dollars in attaining that liquor license and intend to maintain it indefinitely.
Whether you run a restaurant, an entertainment venue or a retail store, the sale of beer, wine and liquor can drastically improve your profit margin. Customers will spend a lot of money on alcohol, and customers consuming alcohol may spend more on other items as well, such as food on the menu at a restaurant or bar.