A marketing video is making waves online after using one of the Beastie Boy's songs to promote the company's GoldieBlox engineering toys for girls. GoldieBlox's video features young girls singing to the Beastie Boy's song, "Girls," but the words are changed to talk about coding software and building spaceships.
The video has become very popular online and has most likely helped the company sell more of their engineering toys in the United States. While the Beastie Boy's songs may sing about having fun, the band wasn't pleased with the company's decision to use one of their songs in their marketing video.
The Beastie Boys recently threatened to file a copyright infringement lawsuit against the company. The band's members said while the support the company's message, they do not allow others to use their songs in advertisements.
In an unexpected move, the toy company filed a lawsuit against the Beastie Boys to continue using the song in their advertisement. The toy company said that the parody video was created to help young girls develop and engage in technological and scientific fields like engineering and math. The company filed the lawsuit in federal court and both sides will have to wait for the court to rule on the matter before the legal dispute will be resolved.
This case is very interesting as many companies may not be aware of the legal action they can face after threatening to pursue legal action of their own. Individuals and companies disputing over copyright infringement laws and other business law matters should understand what legal action both sides may be able to take as it could impact the future of their business.
Source: Colorado Daily, "Toy company sues Beastie Boys over 'Girls' song," Paul Elias, Nov. 26, 2013